Advertising Benefits & Options\Media Info 2010

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Advertising Benefits

ACW: THE PIONEERING & LEADING B2B CONSTRUCTION INDUSTRY PUBLICATION ACROSS THE MENA REGION

ACW’s Very First Issue - March 1983

Since its very inception in 1983, Arab Construction World (ACW) magazine has been the authorized resource for decision-makers and key buyers in firms engaged in the Building, Construction Machinery, Road, & Power Generation sectors across the Middle East & North Africa (MENA Region).
ACW offers steady marketing and advertising solutions to realize advertisers’ specific objectives. Tailor-made programs suit up clients’ needs and patch up what’s been lacking elsewhere. From sponsorship positioning, editorial placements, event promotions to pricing programs, we’ve got it all!
We invite you to place your trust in the hands of our creative marketing specialists, whose nimble fingers and agile minds will customize the program that will achieve your goals and boost your Return on Investment (ROI) to another realm.

Our Vision

November 2008

• To provide none other than supreme quality service to discerning clients. It is a self-set
standard that singles us out from the bevy of competitors;
• To ensure our clients a delectable range of opportunities that is sure to cater to their
needs and whims;
• To set the tone for a far-reaching business horizon and to maintain steady growth by
building relationships founded on trust and recommendation; and
• To safeguard the afore-mentioned through a synergy of commitment, experience, and
innovation.

Reasons To Advertise

• ACW aims to grant readers/clients potent gratification by providing the finest editorial input, prompt circulation coverage, and essential business services.
• ACW magazine is the premier and most trusted, specialized business publication in the MENA region.
• ACW is circulated in hardcopy to over 8,145 private and public sector firms. In terms of digital circulation, each issue of ACW magazine reaches over 16,225 firms through a direct link to download the PDF version or view the HTML edition, delivered via email to their inbox.
• Our readership spans the local, national, and international; a broad set of benefits is placed at their immediate reach.

Our yearly targeted survey revealed that:
• 84% consider ACW as an accredited source for the latest information related to the Construction Industry, nourished by its high-quality editorial content;
• 83% find ACW Promotional Offers competitive and motivating.
• 75% are satisfied with the Return on Investment they had witnessed from the diverse exposure ACW has put forth;
• 66% surf ACW website to benefit from numerous online services.

• Since 1983, ACW has helped thousands of clients penetrate the lucrative MENA Construction market.
• Bonus copies of ACW magazine are distributed at major events (Exhibitions, Conferences, Seminars, etc.) taking place in the MENA region, giving clients a visa pass to a wider market.

Advertising Options

Print Options

• Display Advertising:

ACW offers advertisements in an extended range of sizes and placements with full-color or mono display spots (with no additional loading for color).

• Buyers’ Advertising:

The Buyers’ Guide (BG) is dedicated to companies planning to test the market with a limited budget. It is a 9 cm width x 6 cm height (3 5/8” x 2 3/8”) including the company’s logo and contact details as well as a short message and one related photo.

• Advertorials:

This option has a double use; to get the story to all ACW’s readers and maximize the company’s exposure by placing its full contact details.

• Fixed Inserts:

Distributed MENA-wide, or to specified countries. Fixed Inserts are a popular and effective form of advertising as they make your ad stand out from the rest!

• Company Profile / Interview:

This form of advertising offers comprehensive coverage of your company’s history and products, including an interview with the GM or CEO.

www.acwmag.com

Online Options
For ultimate exposure, place your web banner hyperlinked to your company’s website or email address on ACW’s website. Your online advertising options are:
• Top Banner Width x Height: 470 X 60 pixels Max size (Kb): 30 Types: GIF, JPEG &/or animated GIF • Right Side Banner Width x Height: 120 X 160 pixels Max size (Kb): 30 Types: GIF, JPEG &/or animated GIF

For advertising inquiries, please contact us: Tel: +961 -1- 748333 ext.141 – Fax: +961 -1- 352419; e-mail: marketing@acwmag.com